Each year, the Global Leadership Program (GLP) helps Canadian companies build a strategy to gain entry into foreign markets. A select group of Schulich MBA students work together with in-market MBA students from partnered institutions to develop a tailored market entry strategy for the candidate company.
Any industry or service is potentially eligible, including small and medium-scale businesses. After a company has signed on to participate, the process leading to the delivery of final conclusions and recommendations takes approximately five months.
Please view program highlights below:
• Companies obtain a cost-effective, detailed strategic and tactical plan for launching their product or service into a foreign market.
• The cost of the program is subsidized by Schulich and the RBC Financial Group. Company costs are limited to airfares /travel, accommodations and limited research costs and out-of-pocket expenses.
• Your company will benefit from the focused attention of two teams – one in Canada and one in the target market dedicated to your project under the supervision of a team of Schulich professors.
• Your team includes on-the-ground resources in the target market, bringing local expertise, networks, business contacts and local resources to support the implementation of your strategy.
For the coming year, a limited number of spaces for projects are still available. For further information or to apply, contact: Dr. Lorna Wright, EDC Professor of International Business, Schulich School of Business by email at email@example.com or telephone at (416) 736-2100 ext. 77997