My name is Amanpreet Bains and I am currently enrolled in the Interactive Digital Media Specialist Program at the University of Toronto Mississauga. As a part of my program requirements in my final year, I completed a four-month internship at the City of Mississauga’s Mississauga Business Enterprise Centre (MBEC) as the Communications and Marketing Intern.
My experience at MBEC was exceptionally rewarding. It was accompanied by a great professional experience and even better company. MBEC is part of the Economic Development Office (EDO) at the City of Mississauga that focuses on small businesses and entrepreneurship. My unique position allowed me to visit both of the EDO offices and collaborate with EDO’s MBEC and Marketing staff. It was obvious that MBEC’s goals and initiatives aligned well with their principles and values as all staff members were attentive, caring and very helpful.
As an intern my primary role was to conceptualize, curate, and produce material for the online world to see. I wrote social media posts for Twitter and wrote blog posts for the blog. During this time, I got to interview MBEC’s clients through email and over the phone as well as develop client success stories. Additionally, I attended MBEC’s seminars such as the Digital Marketing Seminars throughout the month of October. In preparation for these blog posts, I had the opportunity to interview the keynote speaker in-person to write detailed pieces about the seminars. As a result, I was not only able to gain more knowledge about digital marketing and culture but also help MBEC render an online audience.
As a student, I believe my internship at MBEC was enriching and educational. I learned a lot about MBEC’s support of local businesses, the initiatives available for the community, as well as an overall understanding of small businesses. Moving forward, I believe my experience at MBEC will help guide my future career decisions.
With the help of EDO’s Digital Marketing Consultant, I was also given personal training on programs such as Google Analytics and MailChimp. This has proven beneficial and valuable as I continue to explore opportunities in marketing and communications. As a whole, I would strongly encourage students to take advantage of internships or any field work experience to better understand industry expectations, culture, protocol, and ultimately acquire transferable skills that will prove advantageous in future endeavors.