Imagine that you are an executive in an English speaking company and you want to reach out to as many customers as possible in order to spread awareness and build more business connections. One day, while you were on a sales call for your company, you meet someone who expresses interest in your business but unfortunately, the person speaks a different language. Just like that, a potential business connection is in jeopardy.
In a world where communication is key to successful business interactions, business professionals are recognizing more and more the need to advance their language skills to build their business and keep up with global competition. Corporate French trainer, Samia Attlassy realized that there is a gap in communications in many businesses and strived to make this gap smaller through her business Access French, an on-site corporate French training and executive coaching business. Access French was originally based in Mississauga and has relocated to Toronto.
Attlassy noted the language barrier between companies and prospective clients and knew that a program like Access French could help to minimize that barrier. She says that with training, “employees and company executives will be able to meet their personal goals, professional needs and the requirements of their specific industry.”
With the aid of native French language trainers and customized courses, Access French offers training in the French language to company executives and their teams at their place of work. Attlassy mentions the benefit of her program saying, “our program will help participants communicate effectively with their French speaking clients and colleagues for work-related and social purposes.”
Along with her ambitions to make communication between companies more global, Attlassy credits the Starter Company delivered in Mississauga by the Mississauga Business Enterprise Centre’s (MBEC) for helping her stay accountable to her goals. She says that MBEC also “helped me pay attention and stay on track. The MBEC staff and program mentor provided me with knowledge, motivation, advice and encouragement when I needed it most.”
From getting the idea about Access French to making the idea come to fruition, Attlassy realized that the key factor in accomplishing her goals is passion. She says that “this journey taught me that passion is the key to keeping a business strategy moving and perseverance is the one thing that is guaranteed to move anything over time.” Access French plans on continuing their work and hope to reach as many companies as possible in order to expand bilingualism in Canada.
Planning to start or grow your business? MBEC can help!
MBEC is your central source for business information, resources and guidance. For information and guidance from business professionals, visit MBEC on the fourth floor of the Mississauga Central Library or online at mississauga.ca/mbec. You can also reach a member of the MBEC team at 905-615-4460 or email at firstname.lastname@example.org
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